| |
 |
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|
 |
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|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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|
คณะ/สาขา : นิเทศศาสตร์มหาบัณฑิต |
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|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
1 |
|
|
A Virtuous Circle Political Communications in Postindustrial societies |
|
|
Norris, Pippa. |
|
|
1 |
|
|
2000 |
|
|
2 |
|
|
|
Advertising communications & promotion management
|
|
|
Rossiter, John R. |
|
|
|
3 |
|
|
|
1996 |
|
|
|
3 |
|
|
Basics of Video Production |
|
|
Lyver, Des |
|
|
1 |
|
|
1999 |
|
|
4 |
|
|
Broadcast news writing,reporting,and producting |
|
|
White, Ted |
|
|
1 |
|
|
2002 |
|
|
5 |
|
|
Broadcast writing |
|
|
Walters, Roger L. |
|
|
1 |
|
|
1994 |
|
|
6 |
|
|
Communicate ! |
|
|
Verderber, Rudolph F. |
|
|
1 |
|
|
1995 |
|
|
7 |
|
|
Communicate! |
|
|
Verderber, Rudolph F. |
|
|
1 |
|
|
2005 |
|
|
8 |
|
|
Communication Research |
|
|
Rubin Rebecca B. |
|
|
1 |
|
|
1995 |
|
|
9 |
|
|
Communication Theories : Origins, Methods, and Uses in the Mass Aedia |
|
|
Severin, Werner J. |
|
|
1 |
|
|
2001 |
|
|
10 |
|
|
Communication in our lives |
|
|
Nood, Julia T. |
|
|
1 |
|
|
2003 |
|
|
11 |
|
|
Communication in the small group |
|
|
Schultz, Beatrice G. |
|
|
1 |
|
|
1996 |
|
|
12 |
|
|
Communication research |
|
|
Rubin Rebecca B. |
|
|
1 |
|
|
1999 |
|
|
13 |
|
|
Communication theories |
|
|
Miller, Katherine. |
|
|
1 |
|
|
2001 |
|
|
14 |
|
|
Comunicate 1 |
|
|
Verderber, Rudolph F. |
|
|
2 |
|
|
1999 |
|
|
15 |
|
|
Corporate communication |
|
|
Argenti, |
|
|
2 |
|
|
1998 |
|
|
16 |
|
|
Corproate Media Production |
|
|
Dizazzo, Ray |
|
|
1 |
|
|
2000 |
|
|
17 |
|
|
Effective crisis communication |
|
|
Ulmer, Robert R. |
|
|
1 |
|
|
2007 |
|
|
18 |
|
|
Effective Communication for Colleges |
|
|
Brantley, Clarice Pennebaker |
|
|
1 |
|
|
2002 |
|
|
19 |
|
|
Electronic moviemaking |
|
|
Gross, Lynne Schafer. |
|
|
1 |
|
|
2000 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : นิเทศศาสตร์มหาบัณฑิต |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
20 |
|
|
Emerging Communications Technologies |
|
|
Black Uyless D. |
|
|
1 |
|
|
1997 |
|
|
21 |
|
|
Essentials of human communications |
|
|
Devito, Joseph A. |
|
|
2 |
|
|
2006 |
|
|
22 |
|
|
Essentials of Mass Communication Theory |
|
|
Berger, Arthur Asa |
|
|
1 |
|
|
1995 |
|
|
23 |
|
|
Essentials of human communication |
|
|
DeVito, Joseph A. |
|
|
1 |
|
|
1996 |
|
|
24 |
|
|
How it's done |
|
|
Adler, Emily Stier. |
|
|
1 |
|
|
1999 |
|
|
25 |
|
|
Intercultural communication |
|
|
Jandt, Fred E. |
|
|
1 |
|
|
1998 |
|
|
26 |
|
|
Investigating communication |
|
|
Frey, Lawrence R. |
|
|
1 |
|
|
2000 |
|
|
27 |
|
|
Management communication |
|
|
Bell, Arthur H. |
|
|
1 |
|
|
2006 |
|
|
28 |
|
|
Management of electronic media |
|
|
Albarran, Alan B. |
|
|
1 |
|
|
2002 |
|
|
29 |
|
|
Mass Comuniction Theory |
|
|
Baran, Stanley J. |
|
|
1 |
|
|
1999 |
|
|
30 |
|
|
Mass Media Reseach |
|
|
Wimmer Roger D. |
|
|
1 |
|
|
1997 |
|
|
31 |
|
|
Mass media law |
|
|
Pember, Don R. |
|
|
2 |
|
|
2011 |
|
|
32 |
|
|
Mass media research an introduction |
|
|
Wimmer Roger D. |
|
|
1 |
|
|
1994 |
|
|
33 |
|
|
McGraw- Hill dictionary of computing and communications |
|
|
Licker, Mark D. (edited.) |
|
|
1 |
|
|
2003 |
|
|
34 |
|
|
McQuail's mass communication theory |
|
|
Mass media |
|
|
1 |
|
|
2001 |
|
|
35 |
|
|
Media / impact |
|
|
Biagi Shirley |
|
|
1 |
|
|
1993 |
|
|
36 |
|
|
Media Policy : convergence, concentration and commerce |
|
|
sage public |
|
|
1 |
|
|
1998 |
|
|
37 |
|
|
Media research techniques |
|
|
Berger, Arther Asa. |
|
|
1 |
|
|
1998 |
|
|
38 |
|
|
Media/Society |
|
|
Croteau David |
|
|
1 |
|
|
1997 |
|
|
39 |
|
|
Media/impact |
|
|
Biagi Shirley |
|
|
1 |
|
|
1999 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : นิเทศศาสตร์มหาบัณฑิต |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
40 |
|
|
Mediations : Text and discourse in media studies |
|
|
Tolson Andrew |
|
|
1 |
|
|
1996 |
|
|
41 |
|
|
Organizational communication |
|
|
Ailler, Katherine. |
|
|
1 |
|
|
2003 |
|
|
42 |
|
|
Persuasion |
|
|
Larson, Charles. |
|
|
1 |
|
|
2004 |
|
|
43 |
|
|
Persuasion |
|
|
Larson, Charles U. |
|
|
1 |
|
|
2001 |
|
|
44 |
|
|
Persuasion |
|
|
Larson, Charles U. |
|
|
1 |
|
|
1998 |
|
|
45 |
|
|
Persuasion and influence in american life |
|
|
Woodward, Gary C. |
|
|
1 |
|
|
2004 |
|
|
46 |
|
|
Persuasion,social influence and compliance gaining |
|
|
Gass, Robert H. |
|
|
1 |
|
|
2003 |
|
|
47 |
|
|
Promotion management & marketing communications |
|
|
Shimp, Terence A. |
|
|
2 |
|
|
1993 |
|
|
48 |
|
|
Public relations : strategies and tactics |
|
|
Wilcox, Dennis L. |
|
|
1 |
|
|
1998 |
|
|
49 |
|
|
Public relations writing : form and style |
|
|
Newoom Doug |
|
|
1 |
|
|
1998 |
|
|
50 |
|
|
Reading Audiences : Young People and the Media |
|
|
Buckingham, David. (ร่วม) |
|
|
1 |
|
|
1993 |
|
|
51 |
|
|
Television form and Public Address |
|
|
Corner, John. |
|
|
1 |
|
|
1995 |
|
|
52 |
|
|
The Art of public speaking |
|
|
Lucas, Stephen E. |
|
|
2 |
|
|
2007 |
|
|
53 |
|
|
The Circuit of Mass Communication |
|
|
Miller, David. (edited.) |
|
|
1 |
|
|
1998 |
|
|
54 |
|
|
The Practice of public relations |
|
|
Scitel, Fraser P. |
|
|
1 |
|
|
2004 |
|
|
55 |
|
|
The broadcaster's legal guide for conduction conterst and promotions. |
|
|
Albert, Jamees A. |
|
|
1 |
|
|
1985 |
|
|
56 |
|
|
The dyanmics of persuasion |
|
|
Perloff, Richard M. |
|
|
1 |
|
|
2003 |
|
|
57 |
|
|
The first vetsatile book on Thai advertising |
|
|
Nongrat Siriphongsukarn |
|
|
2 |
|
|
1998 |
|
|
58 |
|
|
The global ization of new |
|
|
Boud- Barrett Oliver (บก.) |
|
|
1 |
|
|
1998 |
|
|
59 |
|
|
Theories of Communication |
|
|
Mattelart Armand |
|
|
1 |
|
|
1998 |
|
|
|
|
| |