| |
 |
|
|
|
|
|
|
 |
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
1 |
|
|
A Guide to Keynes |
|
|
Hansen, Alvin H. |
|
|
2 |
|
|
1953 |
|
|
2 |
|
|
A History of economic thought |
|
|
Taylor Overtou H. |
|
|
1 |
|
|
1960 |
|
|
3 |
|
|
A history of economic ideas |
|
|
Lekachman, Robert |
|
|
1 |
|
|
1959 |
|
|
4 |
|
|
A land policy study |
|
|
Tongroj, Onchan. (edited.) |
|
|
1 |
|
|
1990 |
|
|
5 |
|
|
A proposed alternative formula for approximating cost of living index numbers |
|
|
Virapong Boonkitticharoen |
|
|
1 |
|
|
1970 |
|
|
6 |
|
|
A sociology of American corrections |
|
|
Shover Neal |
|
|
1 |
|
|
1979 |
|
|
7 |
|
|
A world bank staff report |
|
|
Population policies and economic development |
|
|
1 |
|
|
1974 |
|
|
8 |
|
|
Accountability in urban society |
|
|
Grees, Scott. (edited.) |
|
|
1 |
|
|
1978 |
|
|
9 |
|
|
Accounting Information Systems:A Compechensive Approach |
|
|
Cushing Barry E. |
|
|
2 |
|
|
1990 |
|
|
10 |
|
|
Advertising |
|
|
Weilbacher William M. |
|
|
2 |
|
|
1984 |
|
|
11 |
|
|
Advertising |
|
|
Dunn, S.Watson, [et.al.] |
|
|
2 |
|
|
1990 |
|
|
12 |
|
|
Advertising and promotion |
|
|
Belch, George E. |
|
|
2 |
|
|
2004 |
|
|
13 |
|
|
Advertising and promotion |
|
|
Belch, George E. |
|
|
7 |
|
|
2007 |
|
|
14 |
|
|
Advertising and promotion |
|
|
Belch, George E. |
|
|
2 |
|
|
1998 |
|
|
15 |
|
|
Advertising and the market procers |
|
|
Ekelund, Robert B. |
|
|
1 |
|
|
1988 |
|
|
16 |
|
|
Advertising campatgn strategy |
|
|
Parente, Donald E. |
|
|
1 |
|
|
2006 |
|
|
17 |
|
|
Advertising in the marketplace |
|
|
Burke John D. |
|
|
1 |
|
|
1980 |
|
|
18 |
|
|
Advertising management |
|
|
Batra, Rajeev |
|
|
4 |
|
|
1996 |
|
|
19 |
|
|
Advertising promotion : supplemental aspects of integrtaed marketing communication |
|
|
Shimp, Terence A. |
|
|
1 |
|
|
2000 |
|
|
20 |
|
|
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications |
|
|
Shimp, Terence A. |
|
|
1 |
|
|
1997 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
21 |
|
|
An International Economic System |
|
|
Polak J.J. |
|
|
1 |
|
|
1954 |
|
|
22 |
|
|
An International Economy:problems and prospects |
|
|
Myrdal Gunnar |
|
|
1 |
|
|
1956 |
|
|
23 |
|
|
An Introduction to Economic Analysis |
|
|
Eastham, J.K. |
|
|
1 |
|
|
1953 |
|
|
24 |
|
|
An introduction to economic reasoning |
|
|
Robinson Marshall A. |
|
|
1 |
|
|
1956 |
|
|
25 |
|
|
Applying macroeconomic principles |
|
|
Spector Lee C. |
|
|
1 |
|
|
1979 |
|
|
26 |
|
|
Basic marketing |
|
|
Walters, C.Glunn. |
|
|
1 |
|
|
1988 |
|
|
27 |
|
|
Basic marketing |
|
|
Mccarthy, E. Jerome |
|
|
2 |
|
|
1990 |
|
|
28 |
|
|
Basic marketing a managerial approach |
|
|
McCarthy, E. Jerome. |
|
|
1 |
|
|
1984 |
|
|
29 |
|
|
Basic marketing research |
|
|
Churchill Gilbert A. |
|
|
2 |
|
|
1988 |
|
|
30 |
|
|
Basic marketing research |
|
|
Churchill Gilbert A. |
|
|
1 |
|
|
1992 |
|
|
31 |
|
|
Bloomberg by bloomberg |
|
|
Bloomberg, Michael. |
|
|
1 |
|
|
1997 |
|
|
32 |
|
|
Broadcast and cable selling |
|
|
Warner Charles |
|
|
1 |
|
|
1986 |
|
|
33 |
|
|
Broadcast and cable selling |
|
|
Warner Charles |
|
|
1 |
|
|
1993 |
|
|
34 |
|
|
Building brand identity |
|
|
Upshaw Lynn B. |
|
|
1 |
|
|
1995 |
|
|
35 |
|
|
Business Today |
|
|
Rachman David J. |
|
|
1 |
|
|
1993 |
|
|
36 |
|
|
Business Wargames |
|
|
James, Barrie G. |
|
|
1 |
|
|
1985 |
|
|
37 |
|
|
Business correspondence:essentials of communication |
|
|
Fruehling, Rosemary T. |
|
|
1 |
|
|
1987 |
|
|
38 |
|
|
Business economics:concepts and cases |
|
|
Greenwood, M.S. |
|
|
2 |
|
|
1997 |
|
|
39 |
|
|
Business ethics |
|
|
Ghillyer, Andrew. |
|
|
1 |
|
|
2010 |
|
|
40 |
|
|
Business logistics/supply chain management |
|
|
Ballou, Ronald H. |
|
|
1 |
|
|
2004 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
41 |
|
|
Business marketing management |
|
|
Hutt, Michael D. |
|
|
1 |
|
|
1992 |
|
|
42 |
|
|
Business programming using dBASE IV |
|
|
Duggal, Sudesh. |
|
|
1 |
|
|
1992 |
|
|
43 |
|
|
Business statistics |
|
|
Mortin E.T. |
|
|
2 |
|
|
1983 |
|
|
44 |
|
|
Business studies |
|
|
Butler, David. |
|
|
1 |
|
|
1989 |
|
|
45 |
|
|
Business week guide to mutual funds |
|
|
Laderman, Jeffrey M. |
|
|
1 |
|
|
1997 |
|
|
46 |
|
|
|
Buyers in Japan |
|
|
|
Thailand Ministry of Commerce. Department of Export Promotion |
|
|
1 |
|
|
|
1989 |
|
|
|
47 |
|
|
Cases in marketing management |
|
|
Guiltinan, Joseph P. |
|
|
2 |
|
|
1991 |
|
|
48 |
|
|
Cases in marketing:orientation, analysis and problems |
|
|
Greer, Thomas V. |
|
|
1 |
|
|
1987 |
|
|
49 |
|
|
China:the transport sector |
|
|
The world Band (Pub.) |
|
|
1 |
|
|
1985 |
|
|
50 |
|
|
Clothing constructiong |
|
|
Kallal, Mary JO. |
|
|
2 |
|
|
1985 |
|
|
51 |
|
|
Comderstand futures markets |
|
|
Kolb, Robert W. |
|
|
1 |
|
|
1998 |
|
|
52 |
|
|
Commercial transactions |
|
|
Schwartz, Alan. |
|
|
1 |
|
|
1982 |
|
|
53 |
|
|
Compensation decision making |
|
|
Hillier, Frederick S. |
|
|
1 |
|
|
1987 |
|
|
54 |
|
|
Computer modelling and expert systems in marketing |
|
|
Moutinho Luiz |
|
|
1 |
|
|
1994 |
|
|
55 |
|
|
Computers |
|
|
Capron, H.L. |
|
|
6 |
|
|
1990 |
|
|
56 |
|
|
Consumer Involvement:concepts and research |
|
|
Laoksonen, Pirjo. |
|
|
1 |
|
|
1994 |
|
|
57 |
|
|
Consumer behavior |
|
|
Engel, James F. |
|
|
1 |
|
|
1968 |
|
|
58 |
|
|
Consumer behavior |
|
|
Schiffman Leon G. |
|
|
1 |
|
|
1997 |
|
|
59 |
|
|
Consumer behavior |
|
|
Hoyer, Wayne D. |
|
|
1 |
|
|
1997 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
60 |
|
|
Consumer behavior and marketing action |
|
|
Assael Henry |
|
|
2 |
|
|
1987 |
|
|
61 |
|
|
Consumer behavior bnilding marketing strategy |
|
|
Hawkins, Dell L. |
|
|
1 |
|
|
2007 |
|
|
62 |
|
|
Consumer behavuor : an Applied Approach |
|
|
Manna, Nessim. |
|
|
3 |
|
|
2001 |
|
|
63 |
|
|
Consumer bemavior & Marketing strategy |
|
|
Peter, J. Paul. |
|
|
2 |
|
|
2005 |
|
|
64 |
|
|
Consumer transactions |
|
|
Rice, David A. |
|
|
1 |
|
|
1975 |
|
|
65 |
|
|
Consumer's world |
|
|
Garman, E.Thomas. |
|
|
1 |
|
|
1974 |
|
|
66 |
|
|
Contemperary Marketing Research |
|
|
McDaniel Jr. |
|
|
1 |
|
|
1999 |
|
|
67 |
|
|
Contemporary Advertising |
|
|
Bouec Courtland L. |
|
|
1 |
|
|
1992 |
|
|
68 |
|
|
Contemporary Marketing |
|
|
Boone Louis E. |
|
|
3 |
|
|
1992 |
|
|
69 |
|
|
Contemporary business law principles and cases |
|
|
Hocber, Ralph C. |
|
|
1 |
|
|
1982 |
|
|
70 |
|
|
Cost Accounting |
|
|
Maher, Michael W. |
|
|
1 |
|
|
1997 |
|
|
71 |
|
|
Creating A Flexible Workplace |
|
|
Olmsted Barney |
|
|
1 |
|
|
1994 |
|
|
72 |
|
|
Creative strategy in advertising |
|
|
Jewler, A. Jerome. |
|
|
1 |
|
|
1989 |
|
|
73 |
|
|
Creative strategy in direct marketing |
|
|
Jones, Susan K. |
|
|
1 |
|
|
1990 |
|
|
74 |
|
|
Customer-driven marketing |
|
|
Robinson John Frazer |
|
|
1 |
|
|
1997 |
|
|
75 |
|
|
DRI readings in macroeconomic |
|
|
Sanderson, Allen R. (edited.) |
|
|
1 |
|
|
1981 |
|
|
76 |
|
|
Database Marketing adn Direct Mail |
|
|
Fairlie, Rolrn. |
|
|
1 |
|
|
1993 |
|
|
77 |
|
|
Design with microcontrollers |
|
|
Peatman John B. |
|
|
1 |
|
|
1988 |
|
|
78 |
|
|
Development strategies in semi-industrial economics |
|
|
Balassa, Bela. |
|
|
2 |
|
|
1982 |
|
|
79 |
|
|
Dictionary of marketing |
|
|
Ivanovic, A. |
|
|
1 |
|
|
1989 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
80 |
|
|
Direct marketing |
|
|
Allen, Margaret. |
|
|
1 |
|
|
1997 |
|
|
81 |
|
|
Direct response marketing |
|
|
Cohen, William A. |
|
|
1 |
|
|
1984 |
|
|
82 |
|
|
Do-it-yourself marketing |
|
|
Ramacitti David F. |
|
|
1 |
|
|
1994 |
|
|
83 |
|
|
Econometric methods |
|
|
Johnston, J. |
|
|
1 |
|
|
1960 |
|
|
84 |
|
|
Econometrics |
|
|
Tinbergen J. |
|
|
1 |
|
|
1961 |
|
|
85 |
|
|
Economic analysis |
|
|
Boulding Kenneth E. |
|
|
1 |
|
|
1948 |
|
|
86 |
|
|
Economic backwardness and economic growth |
|
|
Leibenstin, Harvey |
|
|
1 |
|
|
1963 |
|
|
87 |
|
|
Economic backwardness in historical perspective a book of essays |
|
|
Praeger Frederick A. |
|
|
1 |
|
|
1962 |
|
|
88 |
|
|
Economic change in Thailand 1850-1970 |
|
|
Ingram, James C. |
|
|
1 |
|
|
1971 |
|
|
89 |
|
|
Economic development and the programming of rural education |
|
|
S.N. |
|
|
1 |
|
|
1966 |
|
|
90 |
|
|
Economic development past and present |
|
|
Gill, Richard T. |
|
|
1 |
|
|
1963 |
|
|
91 |
|
|
Economic geography |
|
|
Thatcher W.S. |
|
|
1 |
|
|
1952 |
|
|
92 |
|
|
Economic growth and social equity in developing countries |
|
|
Adelman, Irma. |
|
|
1 |
|
|
1973 |
|
|
93 |
|
|
Economic growth in Australia |
|
|
Clark, Colin. (edited.) |
|
|
1 |
|
|
1962 |
|
|
94 |
|
|
Economic growth in the United States |
|
|
Cipolla Carlo M. |
|
|
1 |
|
|
1963 |
|
|
95 |
|
|
Economic impact:the inflation puzzle |
|
|
Crook, Dorothy. (บก.) |
|
|
1 |
|
|
1978 |
|
|
96 |
|
|
Economic issues and policies:reading in introductory economics |
|
|
Grey, Arthur L. |
|
|
1 |
|
|
1965 |
|
|
97 |
|
|
Economic nationalism in the third world |
|
|
Burnell, Peter J. |
|
|
1 |
|
|
1986 |
|
|
98 |
|
|
Economic neocolonialism |
|
|
Klochkovsky, L.L. |
|
|
1 |
|
|
1975 |
|
|
99 |
|
|
Economic organization in Chinese society |
|
|
Willmott, W.E. (edited.) |
|
|
1 |
|
|
1972 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
100 |
|
|
Economic planning, European-style |
|
|
Economic Planning, European-Style |
|
|
1 |
|
|
1964 |
|
|
101 |
|
|
Economic policy for development |
|
|
Livingstone I. |
|
|
1 |
|
|
1971 |
|
|
102 |
|
|
Economic theory |
|
|
Becher, Gary S. |
|
|
1 |
|
|
1971 |
|
|
103 |
|
|
|
Economic:a biannual collection of recent German contributions to the field of economic science vol.4 |
|
|
The Institute of Electrical and Electronics Engineers,Inc. |
|
|
|
1 |
|
|
|
1990 |
|
|
|
104 |
|
|
Economics |
|
|
Gill, Richard T. |
|
|
1 |
|
|
1978 |
|
|
105 |
|
|
Economics |
|
|
Gwartney, James D. |
|
|
1 |
|
|
n.p. |
|
|
106 |
|
|
Economics |
|
|
McKenzie, Richard B. |
|
|
5 |
|
|
1986 |
|
|
107 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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No. |
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จำนวน |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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No. |
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ชื่อหนังสือ |
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ผู้แต่ง |
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จำนวน |
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167 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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คณะ/สาขา : บริหารการตลาด |
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No. |
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ชื่อหนังสือ |
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ผู้แต่ง |
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จำนวน |
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ปีพิมพ์ |
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177 |
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178 |
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Peterson, C.D. |
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179 |
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184 |
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185 |
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191 |
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194 |
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International business:environments and operations |
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6 |
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195 |
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International business:theory and practice |
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196 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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คณะ/สาขา : บริหารการตลาด |
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No. |
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ชื่อหนังสือ |
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ผู้แต่ง |
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จำนวน |
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ปีพิมพ์ |
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197 |
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198 |
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1 |
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199 |
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200 |
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201 |
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203 |
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204 |
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2 |
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205 |
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1 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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คณะ/สาขา : บริหารการตลาด |
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No. |
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ชื่อหนังสือ |
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ผู้แต่ง |
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จำนวน |
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ปีพิมพ์ |
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217 |
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The Armed Forces Information office |
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4 |
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218 |
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Investment in the Environment |
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Gillett, Enie. |
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221 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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No. |
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ผู้แต่ง |
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จำนวน |
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ปีพิมพ์ |
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237 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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No. |
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ผู้แต่ง |
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จำนวน |
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261 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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280 |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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ตารางหมายเลข 10 |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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No. |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
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432 |
|
|
The Soviet economy |
|
|
Spullber Nicolas |
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|
1 |
|
|
1962 |
|
|
433 |
|
|
The Soviet economy |
|
|
Goldman, Marshall I. |
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|
1 |
|
|
1968 |
|
|
|
|
|
|
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|
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|
|
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|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
434 |
|
|
The Soviet economy:an introduction |
|
|
Nove Alec |
|
|
1 |
|
|
1961 |
|
|
435 |
|
|
The Upside of turbulence |
|
|
Sull, Donald Norman. |
|
|
1 |
|
|
2009 |
|
|
436 |
|
|
The Warren Buffett way |
|
|
Hagstrom, Robert G. |
|
|
1 |
|
|
1994 |
|
|
437 |
|
|
The Workers of African Trade |
|
|
Loveyoy Paul E. |
|
|
1 |
|
|
1985 |
|
|
438 |
|
|
The complete book of closing sales |
|
|
Massiming Sal T. |
|
|
1 |
|
|
1981 |
|
|
439 |
|
|
The complete customer service letter book |
|
|
Werz Edward W. |
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|
1 |
|
|
1993 |
|
|
440 |
|
|
The complite idiot's guide to e-Commerce |
|
|
Smith, Rob. |
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1 |
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2000 |
|
|
441 |
|
|
The custom bicycle |
|
|
Kolin, Michalel J. |
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|
1 |
|
|
1979 |
|
|
442 |
|
|
The development of Thailand's deep-sea ports |
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|
Vibhatabaedth Bhanu V. |
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|
1 |
|
|
1989 |
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|
443 |
|
|
The discourse of advertising |
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|
Cook Guy |
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|
2 |
|
|
1992 |
|
|
444 |
|
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The economics of John Maynard Keynes:the theory of monetary economy |
|
|
Dillard, Dudley. |
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|
1 |
|
|
1948 |
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|
445 |
|
|
The economics of health |
|
|
Klarman, Herbert E. |
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|
1 |
|
|
1965 |
|
|
446 |
|
|
The economics of underdevelopment |
|
|
Agarwala, A.N. |
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|
1 |
|
|
1964 |
|
|
447 |
|
|
The elements of economics:an introduction to the theory of price and employment |
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|
Tarshis Lorie |
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|
1 |
|
|
1947 |
|
|
448 |
|
|
The goal of economic growth:sources, costs, benefits |
|
|
Phelns, Edmund S. (edited.) |
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|
2 |
|
|
1962 |
|
|
449 |
|
|
The legal environment of business |
|
|
Meiners Roger E. |
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|
1 |
|
|
1988 |
|
|
450 |
|
|
The making of economic society |
|
|
Heilbroner, Robert L. |
|
|
1 |
|
|
1964 |
|
|
451 |
|
|
The making of economics |
|
|
Canterbery, E. Ray. |
|
|
2 |
|
|
1987 |
|
|
452 |
|
|
The making of tables based on a study of 187 majors |
|
|
Vaupel James W. |
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|
1 |
|
|
1969 |
|
|
453 |
|
|
The market place:a strategic marketing simulation |
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|
Cadotte, Ernest R. |
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|
2 |
|
|
1990 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
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|
454 |
|
|
The marketing book |
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|
Barder, Mechael J. |
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|
1 |
|
|
1991 |
|
|
455 |
|
|
The new sales manager's survival guide |
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|
Stumm David A. |
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|
1 |
|
|
1985 |
|
|
456 |
|
|
The planning and execution of economic development |
|
|
Walinsky Louis J. |
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|
1 |
|
|
1963 |
|
|
457 |
|
|
The political economy of underdevelopment |
|
|
O'Brien, Rita Cruise. |
|
|
1 |
|
|
1979 |
|
|
458 |
|
|
The practice of advertising |
|
|
Hart, Norman A. |
|
|
2 |
|
|
1990 |
|
|
459 |
|
|
The price system and resource allocation |
|
|
Leftwich, Richard H. |
|
|
1 |
|
|
1970 |
|
|
460 |
|
|
The price system and resource allocation |
|
|
Leftwich, Richard H. |
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|
1 |
|
|
1960 |
|
|
461 |
|
|
The process of economic growth |
|
|
Rostow W.W. |
|
|
1 |
|
|
1962 |
|
|
462 |
|
|
The sales promotion handbook |
|
|
Brown, Chris. |
|
|
1 |
|
|
1999 |
|
|
463 |
|
|
The stages of economic growth |
|
|
Rostow W.W. |
|
|
1 |
|
|
1964 |
|
|
464 |
|
|
The strategy of economic development |
|
|
Hirschman, Albert D. |
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|
1 |
|
|
1958 |
|
|
465 |
|
|
The successful marketing plan:a disciplined and comprehensive approach |
|
|
Hiebing, Roman G. |
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|
2 |
|
|
1991 |
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|
466 |
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The theory of economic development:an inquiry into profits, capital, interest, and the business cycle |
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|
Schumpeter Joseph A. |
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|
1 |
|
|
1961 |
|
|
467 |
|
|
The theory of international trade |
|
|
Haberler, Gottfried Von. |
|
|
1 |
|
|
1950 |
|
|
468 |
|
|
The world travel market |
|
|
Senior Robert |
|
|
1 |
|
|
1982 |
|
|
469 |
|
|
The worldly economists |
|
|
Sobel Robert |
|
|
1 |
|
|
1980 |
|
|
470 |
|
|
Theories of economic development and growth |
|
|
Brenner Y.S. |
|
|
1 |
|
|
1968 |
|
|
471 |
|
|
Theories of economic growth and development |
|
|
Adelman, Irma. |
|
|
1 |
|
|
1961 |
|
|
472 |
|
|
Theory and problems of mathematics of finance |
|
|
Ayres Frank |
|
|
2 |
|
|
1983 |
|
|
473 |
|
|
Theory and problems of microeconomic theory |
|
|
Salvatore, Dominick. |
|
|
2 |
|
|
1987 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
ตารางหมายเลข 10 |
|
|
จำนวนและรายชื่อหนังสือสำหรับสาขาวิชาที่มีอยู่ในสำนักบรรณสาร มหาวิทยาลัยเกษมบัณฑิต |
|
|
คณะ/สาขา : บริหารการตลาด |
|
|
|
|
|
|
|
|
No. |
|
|
ชื่อหนังสือ |
|
|
ผู้แต่ง |
|
|
จำนวน |
|
|
ปีพิมพ์ |
|
|
474 |
|
|
Think marketing |
|
|
Mesdag Martin Van |
|
|
1 |
|
|
1993 |
|
|
475 |
|
|
Understanding macro-economics |
|
|
Heilbroner, Robert L. |
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|
1 |
|
|
1965 |
|
|
476 |
|
|
Uniform commercial code |
|
|
S.N. |
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|
1 |
|
|
1991 |
|
|
477 |
|
|
United States economic history |
|
|
Scheiber Harry N. |
|
|
1 |
|
|
1964 |
|
|
478 |
|
|
University economics |
|
|
Alchian, Armen. |
|
|
1 |
|
|
1964 |
|
|
479 |
|
|
Urban food market in Bangkok |
|
|
Chira, Hongladarom. |
|
|
1 |
|
|
1986 |
|
|
480 |
|
|
Using Econometries:A Practical Guide |
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|
Studenmund A.H. |
|
|
1 |
|
|
1987 |
|
|
481 |
|
|
Value Chain analysis for Thai home textiles Silk sub-sector EU-Thailand small projects facitity |
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|
Chiang Mai University |
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|
1 |
|
|
2007 |
|
|
482 |
|
|
Value Chain analysis for Thai home textiles cotton sub-sector EU-Thailand small projects facitity |
|
|
Chiang Mai University |
|
|
1 |
|
|
2007 |
|
|
483 |
|
|
War and defense economics |
|
|
Backman, Jules. |
|
|
1 |
|
|
1950 |
|
|
484 |
|
|
Who's running America?:the conservative years |
|
|
Dye, Thomas R. |
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|
1 |
|
|
1986 |
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|
485 |
|
|
Winning in Asia |
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|
Williamson, John J. |
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|
1 |
|
|
2004 |
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|
486 |
|
|
Workouts in intermediate microeconomics |
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|
Bergstrom, Theodore C. |
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|
1 |
|
|
1990 |
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|
487 |
|
|
Writen english for business |
|
|
Bater, Bernard. |
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|
3 |
|
|
1992 |
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|
488 |
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Writing feature articles:a practical guide to methods and markets |
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Hennessy, Brendan. |
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|
1 |
|
|
1990 |
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|
489 |
|
|
Written english for business |
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|
Anderews, R.G.H. |
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|
3 |
|
|
1993 |
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|
490 |
|
|
Written english for business |
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Stanton Alan |
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|
3 |
|
|
1993 |
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| |